Download Music Via A Digital Radio
April 14th, 2005
It’s the natural successor to taping off the radio, except this time it will all be strictly legit.
UBC Media, owner of the Classic Gold digital station in the UK wants to make the impulse purchasing of music possible via DBA digital radios. The theory is that you will be listening away, when you hear a track that you just have to own. One button press later the file has been downloaded (to where we are not yet sure - neither are UBC probably) and somehow you’ve been charged for it.
As you will gather, technical detail is thin on the ground with this story, but UBC think that it has legs as they are investing £400,000 in the system this year.
“We think it is a most compelling way to buy music, much more compelling than someone who gets an iPod and crawls all over the internet looking for music for it,” said finance director Jenny Donald. “You are listening to the tune, you like it, it only costs about a quid and you can just push a button to download it.”
Entry Filed under: Digital Home, Online Music
Leave a Comment
You must be logged in to post a comment.
Trackback this post | Subscribe to the comments via RSS Feed