Samsung To Launch Fruitless Assault On Apple
Samsung may be a big player in the global electronics market, but when it comes to mp3 players they still trail a long way behind Apple.
Joining a race late is never a strategy that puts you on an equal footing with your competitors, but that’s exactly what Samsung did when they rolled out their range of portable music devices last year. They also hamstrung themselves by sticking rigidly to NAND flash storage, an area in which they ARE the market leaders, but despite the obvious potential for the future such players still lag behind hard disk-based devices such as the standard iPod.
This problem is obviously vexing Samsung as they have revealed a blueprint for the future that they hope will enable them to catch up with Apple (perhaps “make up some of the lost ground on Apple” would be more appropriate).
Number one plan - take on iTunes head to head. “We are now in talks with our partners to debut a service program like iTunes of Apple. Our No. 1 priority is to help customers use our products with ease,” said Samsung President Choi Gee-sung, at a press conference. “Our items show healthy performances in China and Southeast Asian countries where iTunes services are not provided,” Choi explained.
Attacking markets where iPods are not yet dominant would seem more like a rear-guard action than a full on assault, but past history shows that many companies have tried to create an iPod-killer and failed, so perhaps Samsung’s strategy is sensible. However, markets like China where music piracy is rife will be difficult ones to convert to paying customers.
Source: MediaCenterPCWorld
Add comment October 31st, 2005