E3 Ditches The ‘Booth Babe’
January 25th, 2006
Love ‘em or hate ‘em, the booth babe is an integral part of most gaming and technology exhibitions. For some reason (can’t imagine why) the PR companies promoting products to the young male demographic seem to think that they will be encouraged to buy based on the fact that an attractive, scantily-clad lady is caressing the box/console/widget. It’s a ridiulous idea.
E3, the biggest and best gaming expo, are obviously in total agreement with TechSmec.com’s moral crusade on this one as they’ve banned the booth babe from this year’s exhibition.
The handbook from the Entertainment Software Association, the show’s promoter, says, “Material, including live models, conduct that is sexually explicit and/or sexually provocative, including but not limited to nudity, partial nudity and bathing suit bottoms, are prohibited on the show floor, all common areas, and at any access points to the show.”
Exhibitors who flaunt the rules (not to say bare flesh) will receive a verbal warning and then a $5000 on-the-spot fine.
No doubt some will find loopholes in the new rules, but it seems fairly comprehensive. One wonders how Eidos are going to manage to promote Tomb Raider at all seeing as Lara Croft falls foul of the majority of the issues raised.
Entry Filed under: Gaming, Misc / Humour
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