Google Bans German BMW Website
February 7th, 2006
Google has banned the German BMW website from its search index after allegedly discovering that the site was using techniques to artificially improve its positions in the Google search results.
The search engine has always been quite tough on smaller websites using ’spamming’ technique to improve their rankings, but this is the first known time that a big corporation has fallen foul of the Google police.
The technique used by BMW was to include hidden text on a page designed to be seen by search engine spiders that contained phrases that are popular searches, but not strictly relevant to BMW website users such as ‘Used Cars’. Human visitors to the website would not see the ‘doorway’ page and would get the real BMW.de content.
For the record, BMW is denying that it has done anything wrong and predicts that it will be reinstated shortly.
Entry Filed under: Online Life
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