Panasonic and Sony Expand HD Digital Video Camera Recorder Format “AVCHD” and Commence Joint Licensing
July 13th, 2006
Panasonic, the brand name for which Matsushita Electric Industrial Co., Ltd. is known and Sony Corporation (hereafter Sony) announced jointly today the commencement of licensing for “AVCHD,” the high definition (HD) digital video camera recorder format, as well as expansion of the format’s specifications.
Panasonic and Sony announced basic specifications for “AVCHD” on May 11th this year, and since then have extensively promoted the format throughout the industry while preparing for licensing. Then, the two companies have decided to include memory cards (SD Memory Card and Memory Stick) and hard disk drives as applicable recording media of the format in addition to previously-announced 8cm DVD. This is for the purpose of broadening the range of applicable media, thereby allowing wide variety of products to be developed by various manufacturers. The new specification was defined as “AVCHD” format Version 1.0.
The two companies have also developed licensing programs for playback appliances and PC software in addition to the one for video cameras, so that environment for playing back AVCHD content will be expanded. This will allow users to enjoy shooting high definition footages with their camcorders and playing them back or editing them on a wide range of products.
Entry Filed under: Digital Imaging
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