Dell Ditches Own-Brand MP3 Player
Last September we reported on the new Dell mp3 player that was aiming to take a chunk out of the iPod market, specifically the iPod Shuffle. Almost a year later Dell has pulled the plug on the stupidly-named DJ Ditty.
Dell removed the DJ Ditty from its website on August 17, said Dell spokesman Venancio Figueroa.
“We want to tighten our consumer product focus and we believe we can do that with PCs , TVs, and printers,” he said.
In other words, no one bought them.
Source: PC World
Add comment August 24th, 2006