Apple Goes Secret Squirrel….As Usual
August 30th, 2005
True to its ‘all style and no substance’ history, Apple has called a press conference for September 7, without actually telling the invited hacks what it is that Apple wants to talk about.
Of course, the fact that any Apple news is pure gold for tech writers (even TechSmec.com admits to jumping through hoops for the slightest insight into Steve Jobs’ mind) means that they can get away with this and a full conference room can be expected.
The content of the announcement is hinted at by the invite.
“1000 songs in your pocket changed everything. Here we go again.”
This refers to the iPod which was launched with the “1000 songs” slogan. Popular opinion is that Apple will finally reveal details of its partnership with Motorola to produce an iTunes phone. We reported last week that the US Federal Communications Commission has posted documents on its website granting regulatory approval to start selling a phone that runs a mobile version iTunes - the Motorola E790.
If this is the subject of the press conference it isn’t likely to change the world in the way that Apple believes (with some justification) the iPod has done. Still, TechSmec.com expects the canapes will be pretty good.
Entry Filed under: Portable Music
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